Kendra from Vancouver is a freelance writer and has written for numerous fashion magazines. Her VanCityPretty consists of fashion sales, cheap style thrills and thrift store scores. Check out our Q&A with her!
1) When did you start VanCityPretty? What prompted you to start?
As a freelance fashion writer, I’m always writing about style, working on DIY projects, attending fashion shows, styling etc. Whenever I discovered something new, I would share it with my friends and family. The more that I did this, the more that I was told I should start sharing the new people I meet, brands I fall in love with, and new fashion I discover with as many people as possible. I also wanted a place to store my writing portfolio and press, so Van City Pretty was born!
2) What/who has been the strongest influence in your life (thus far)?
My mother; she’s incredibly inspirational, and one of the best writers I know. She taught my sister and I that we are capable of achieving anything, and was my personal editor when I was starting out. I’m sure she was sick of reading about skinny jeans, smokey eyeshadow, and oversized purses, but she never complained. Now that I have other people editing my work, she still reads every article that I write.
3) What advice would you give someone trying to get into the fashion industry?
It’s a daunting industry to break into, so take every opportunity you receive. If you feel like you don’t have any opportunities, make your own. Start by volunteering for a brand, magazine, local newspaper, or fashion photographer. Someone one told me once that “it takes many years to become an overnight success”, and this has always stuck with me. Hard work pays off, as long as you’re willing to work for it.
4) How do you describe your style and aesthetic? Items you try to incorporate into your daily outfit…
If I had to describe my style in one word, I would say “classic.” I’ve never underestimated the powers of a little black dress, and I own more pencil skirts than pencils. A large part of my personal style is developed through my frequent visits to second hand stores, which I feature in my “Thrift Store Scores” section of Van City Pretty. I’ve always had a soft spot for vintage clothing, and my outfits usually include at least one thrift store gem.
5) What is the other half of your double life? Beside VanCityPretty? Do you work somewhere else full time?
I’m a freelance fashion writer for a number of websites (MTV FORA, typeF, Huffington Post Style, and Golden Girl Finance, to name a few). I also have a fulltime job doing website consultation and writing, which has forced me to master my time managment and multitasking skills. My days are long, but it’s definitley worth it.