June 13, 2012
Fashion Idol of the Week: Joan Smalls

This Puerto Rican beauty is definitely one of favourite models working today. She’s incredibly elegant (even for a model) and has a warmth to her that is responsible for a lot of her commercial success. Rumour has it Joan Smalls (born Joan Rodriguez) decided to become a model when she saw how much money a model could earn watching the E! Channel (if only it was that easy for the rest of us!), so that she could afford to take care of her family. She’s now realized her dream and was able to buy her father a new pick up truck, a long time goal of hers. She’s definitely rolling in the dough now, dominating Vogue and campaigns for Gucci, Givenchy, Estée Lauder, Cavalli, Stella McCartney, David Yurman and more. Her runway game is huge as well; she’s opened the spring Jason Wu and Yves Saint Laurent shows in New York and Paris and closed for Christian Dior and Jean Paul Gaultier and walked for Anna Sui, Burberry, Prada, Valentino and more.

Werqin’ it even as a young’n

As a child, so precious!

On the set for her Estée Lauder commercial - commercial success defined

Looking scary chic as the face of Givenchy, Fall 2010

Getting us ready for summer in Vogue, April 2012

The first black model to grace the cover of Vogue Italia since their all-black issue in 2008.

Totes Wang on the Street

Chic even in shorts

Describing her style

Vogue Paris, May 2012 - shot by Terry Richardson

Fierce in Balmain at this year’s Met Gala

Vogue, December 2010 - shot by Steven Meisel

Vogue, September 2010- shot by Steven Meisel

Dominating Vogue lately, on the cover of May 2012 Vogue Australia